You don't anymore. Before they changed it a few years ago so many folks were playing only higher that it screwed up the seeks. You can still enter open tournaments though. Here's the original thread:
http://www.chess.com/forum/view/livechess/new-logic-for-auto-pairing-and-seek-graph
EDIT: Actually you still can send seeks for higher rated, but you have to set up a Custom game each time. Custom is in the drop down time menu.
When you click Custom, a Rating Options button pops up and you're in business. It could take much longer to get a match though. Here's the article on it.
https://support.chess.com/customer/en/portal/articles/1622811-how-are-seeks-matched-in-live-chess-
Have fun!


how do i change the settings so I can play opponents that have a higher rating than me?