You attract females to the game when you don’t alienate them early on by acting like they will ultimately be inferior at the game but are awarded special titles just for them, special competitions just for them. You attract them by normalizing their presence in the game, and encouraging them to participate and if desired, make careers out of it. You stop treating them as an abnormal presence in the chess world and part of chess society just as in general society. Honestly women might turn chess into a better social activity and general mainstream activity in my opinion with a bigger presence. You just have to start somewhere, and that’s the hardest part of it all.
Yes, but people seem to treat the fact that there are few women at the top of chess as a problem to be solved by immediate incentives rather than to be solved in a sustainable and truly healthy manner.
Additionally, I've always thought that a lot of it came down to temperment: men are traditionally more interested in things and have a strong desire to be the best at one thing whereas women are typically more interested in people and have a desire to be good at a collection of different things. That isn't changing any time soon, and attempts to change it in the Scandinavian countries have actually increased the gender disparity in many professions.
Pink Chess pieces and fluffy board sets oughta do it 👍