With a whole bunch of people?
how do you make a popular forum?
perhaps read some of wellread posts for pointers. obviously you can't hope to achieve such excellence right off, but it is like studying master's games. you pick up a few things and strive for greatness.

I depends what you mean by popular. If you mean popular as a forum with good content and a lot of posts? Or just a lot of posts? If the latter, post threads like this: http://www.chess.com/forum/view/general/i-challenge-natalia-pogonina-to-a-chess-to-the-death?lc=1#last_comment
Though I don't recommend it.

Or, you can create your own forum on the internet. I have a couple, on the joys of correct spelling! Here's some links:

Yeah chess seems to be a restricted street with forums and it has it's road blocks, consisting of the U-Turns, the One Ways, and the Do Not Enters. There is only so much to say about the game, but a great game nonetheless.

Well, if you discuss chess, I am certain there are still plenty of good ideas to discuss. But you want to discuss it in such a way that it is not boring. Put your passion into your words, and others will take notice.

Well, if you discuss chess, I am certain there are still plenty of good ideas to discuss. But you want to discuss it in such a way that it is not boring. Put your passion into your words, and others will take notice.
You mean passion like this?

Or, you can create your own forum on the internet. I have a couple, on the joys of correct spelling! Here's some links:
It traditional to have lions in forums - not lynxs.

Indubitably the most foolproof method is to wait for something to change on the site - and then slag off chess.com. It never fails.

Or, you can create your own forum on the internet. I have a couple, on the joys of correct spelling! Here's some links:
It traditional to have lions in forums - not lynxs.
It is traditional to have trolls in forums, not lions and not lynx.

Ask a question about something a lot of people will have an opinion on and/or give an obscure or even unpopular opinion of your own on the same subject.
If you want it to last a long time be a little vague with the facts you present and only make a few posts a day. As to the posts you should respond to, at one end you should outright ignore the people who take the time to write on topic with useful information and at the other end it's almost always useful to respond to sarcastic or unhelpful comments.
If the popular opinion of the topic shifts toward the educated and well written post, it's useful to at that point acknowledge it but when you mention it, misinterpret it. A subject change will be necessary soon. Be subtle, act genuinely ignorant.
Lastly it's all about attitude. Your character (the personality you assume) isn't putting on a show, they're just a genuinely ignorant enthusiastic fellow. But the puppet master (troll), you, are putting on a show. Play your part well and your topic (audience) will last a while.

Ha, very good advice and for a troll example: Squint your face and say "What you talking about Willis?

You get alot of intelligent, well thought out posts by well informed chess.com members...huh? Oh popular...sorry...you need to have oinquarki and myself flood your post with alot of useless, uninformative replies. the rest will gather...
I'm honored.

It might be easier to list the points to avoid:
1) any mention of chess.
This is not true. A thread about chess can be wildly popular as soon as it is hijacked.
how do you make a popular forum?