"How To Beat World Champion Magnus Carlsen" - Oh Really!

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C'mon Chess University, you can do better than giving such a tacky name to a 4 hours 15 minutes video course meant for players rated between 1400-1900 ELO. So if we go by this course name, the course instructor at least must now be well equipped to beat Magnus Carlsen, eh? 

I feel a group which takes itself seriously for teaching the right way to play chess, should avoid such TV advertisements style of cheap antics.