First you decide/discover what your individual style is, then you find a book that conforms to that style, such as a book on a specific opening that suits your style. Style is fairly constrained by the realities of chess, however: the need for tactics, certain openings, and certain endgame positions, for example, will be forced on you, regardless of your style.
study vs. intuition
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Indeed. I believe studying is extremely important for overall play (positional and tactical/combinational, endgame etc) as well as honing talent.
Your style, in my opinion develops in time. Through self-evaluation, study & experience. Intuitive play tends to garner early success versus like beginners but more often than not leads to a dead end.
An analogous axiom would be:
Work smarter, not harder.
On the other hand, blindly following books & information without knowing the why's lead to bad habits & confusion.
Better I think is to determine if you have love for the game and what the game means to you.
There are many chess books out there (as we all know), but are chess books the best way of developing your individual style? My personal opinion is that there are perhaps little tidbits along the way that can be useful (like understanding how to achieve a mate in the end-game with certain pieces), but as a general rule, we should direct our style and play from an internal source. What do other people think?