Wow, that's a lot of ads

you are right!

it happens also to me in Chrome with Adblock

Maybe turn off ads when playing an active game? A lot of members just watch other games, for at least a portion of their time on the site, and maybe they are trying to capture some of that audience.

That would be very easy to detect server side...if a person is just spectating, fine.

I do rmember reading a while ago that one of the main ad-blockers was going to launch a new program where "trusted" ads were allowed through. Or something like that. I wonder if that's what is going on.

I've seen sites which detect you're using a blocker and restrict functionality, I never saw one which was able to display the ads anyway.

Adblock Plus does that, but you can change the setting.

Check this out - 

https://www.chess.com/forum/view/community/my-home-page

All done with Adblock.

if you start to teaching other members to block ads, this thread will have a short length

I agree...in fact I have a Google AdSense account myself and am an Amazon affiliate.  The ads I have served on my site are benign, though, are not intrusive, and certainly not blaring sound or interfering with the page display.  They are passive, and do not attempt to force interaction by way of annoyance.

If someone reported to me that ads on my site were doing those things, I would find another ad network or exclude certain types of ad categories...and if I didn't take measures, I would expect them to ad block me, and in fact I would encourage them to do it.

Here's a question for you:  cable TV also has ads.  So...when you get up to go to the bathroom during a commercial break, you are stealing from your cable company.  Never mind that, though, here's the question:  some cable TV ads turn their volume waaaay up so that you are seemingly forced to pay attention to them.  Are they entitled to do this?  Theaters also used to do this by jacking volume up during previews, until a law was passed restricting this practice.

If your TV had a webcam, and paused all commercials until you were detected sitting in front of your TV, and then paused every time you looked down at your plate of nachos. etc. would that be alright?

The implied agreement to which you referred is an agreement to allow passive advertising as "background noise", not egregious measures to force you to watch ads.

https://www.chess.com/forum/view/community/reward-earn-diamond-membership-by-finding-and-reporting-bad-ads

I assume that is still in effect.

  You have a dog, but your avatar is a mouse?                                                     https://www.chess.com/forum/view/off-topic/pet-friends-of-chesscom

Probably.  But chess.com apparently does not consider ads that force you to click on them once every 30 seconds to avoid hearing sound, or ads that try to get your attention by showing you foot diseased images, etc. to be "bad" ads.

The "lonely men" dating ads are also pretty insulting.  It's amazing what advertisers must think of the average chessplayer.

I suggest an "eat your own dog food" test where all chess.com staff have to turn on ads for a month and see what actually gets served up ...