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We welcome our mascot with some marketing

We welcome our mascot with some marketing

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When marketing processes such as branding, benchmarking or rebranding are carried out, one must ask What makes my brand better than the enemy brand? at different times of the life cycle or brand development. Global Citizens Club is associated with the 241 Flags, the 241 Nations and Passport 241, in fact we have already adopted "241" as the short name of our club. And as of today, we incorporate a mascot that is a new element to identify the club.

We ask ourselves, which mascot can represent the members of 241 Nations? The mascot must transmit the values of the Club, what we are or what we aspire to represent. A mascot must appeal to the emotions and must be unique to increase communication potential and contribute to brand recognition.

In other words, a mascot can: be an icon of our community, be an integrating element, generate sympathy and create enthusiasm at club events, among other benefits.
After a detailed investigation we concluded that our mascot would be a chameleon,
"Chameleon 241".


Why the chameleon?
Let's see what characteristics chameleons have that can be symbolically attributable to our club and that our members feel identified with:

goldThey have an unmatched ability to camouflage themselves, they manage to blend in with their surroundings and deceive their predators. Only 15 or 20 seconds are necessary to change the color of the entire body or some areas, allowing them to deceive and threaten their rivals or attract attention or seduce their peers.

goldA 360° vision, which allows them to simultaneously see different angles, they can distinguish colors just like humans.

goldCapturing food quickly is thanks to its long tongue, which can reach twice its body length. They are capable of capturing their prey in just 0.06 seconds.

goldTheir hearing capacity is super developed, they are able to hear frequencies that are impossible for humans.

In summary, being a chameleon allows us to: quickly transform to the different styles and cultures of our rivals, adopting the colors, tones and shapes of all the flags and nationalities that are represented in our club, 241. Having a 360° vision in all the games that let's face Being quick to win against our opponents to capitalize on our strengths and capture new opportunities. Know how to listen, be sensitive to the environment to detect weaknesses, threats and have an excellent response capacity.

In each match that the club has, we are going to design with artificial intelligence (AI) a portrait of the match between us and our rivals, with our mascot cheering and wishing good games and luck. As an example: we show you our last three opponents and our first 3 portraits of our games, which also serve as banners.

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