I am no authority here, and I think everybody can participate to the discussion. What do you like in a blog? What must it have to be good? What standards should it have?
If you want to say yours, or share any article, this is the right thread!
I just found a random article.
https://www.blogtyrant.com/how-to-write-the-perfect-blog-post/
I do not like to think at other blogs as competition, more like people we can admire or learn from (learn from their mistakes and from what they do right).
Finding the target is useful, but sometimes esp for personal blogs it's important to start writing, we can rearrange the target and the soul of the blog post after post. If we never write, or are too bound to an idea, the writer's block could always catch us!
I think that if we write about our personal experience the blog will always be unique.
The blog should be interesting and understandable for our target.
Visually interesting, easy to read and skim, using bullet points and bold to improve reading. Short sentences. The use of paragraphs...
My blog is... Oh my blog. A diary in the end. I share it, more for the sake of letting know what I do, to be able myself to follow my progress and being accountable. I don't go very deep in any topic, but I did it in some posts.
But this is material for another thread. I will probably post it tomorrow.