You have to be more specific.
Rules?
There are no cookie cutter rules. If you open 1.e4, and Black doesn't immediately contest the center (i.e. 1...c5 or 1...e5), you play 2.d4. After that, it strictly depends on Black's reply.
For example:
- Openings where Black contests a central pawn on move 2 - These might include openings like the French Defense and Caro-Kann Defense. Black attacks e4, and affixiates d4. For example, after 1.e4 e6 2.d4 d5, White must decide whether to protect, advance, or exchange the e-pawn. He doesn't have time to expand his center. Let's say you advance with 3.e5, now with d4 affixiated and the e-pawn already past the d-pawn, all you have is the c-pawn to protect d4, and so after 3...c5, you play 4.c3 (not c4).
See how it is all centered around what is attacked? What is weak? In the French, Black attacks d4. White must protect it to maintain his space advantage in the center.
Instead, after 1.d4, if Black responds 1...Nf6 2.c4 g6 3.Nc3, White threatens to expand in the center with e4. If Black plays 3...Bg7, you play 4.e4. If he stops it, with say, 3...d5, then you don't play e4.
It is not about how many pawns you push out. It is about what the weakness is, and how to go about attacking and guarding it.
For example, common weaknesses in various openings:
French Defense - White d4-pawn, Black e6-pawn and e5-square
Queen's Gambit Declined Exchange Variation - White - e4-square, Black - c6-pawn
King's Indian Defense - White - d4-square, Black - d6-pawn
And the list is endless. There is no hard and fast rule. You must look at specifics based on each individual opening.
Lets say you open with e4 or d4 and blacks plays a couple of "slow" moves, not really fighting the center.
I know as a general rule you should inmediatelly take it with e4 and d4, but how much more? Lets add a third pawn? Maybe even 4? What are the ideal squares for our pieces?
This happens to me quiet a lot on club games, playing with old guys who likes to chill and develop without putting pressure, and I end up sticking to my starting idea like "set up a london system" without taking any advantatge at all.
Thanks.