In contrast to what has been implied, I don't think there's anything wrong with playing the matches, I just think that there's not much use in actually spectating. Historically, few people actually watched the games and all the fun and educational value was in the analysis after the fact. In real-time, it's like opera. I think more people pretend to enjoy it than actually enjoy it.
I don't know where you and Wits-End get the idea that chess games are to be read but not watched. The reason why there wasn't a big live TV coverage back in the days was that in most countries only a minority cared enough about chess to justify occupying a spot on TV. That doesn't mean the chess community doesn't care. In Eastern Europe, for example, people would gather around radios to follow the moves. And Giri's and Polgar's coverage today had around 500k views. Reading about Fischer-Spassky is great, but watching it live is something different. At least I am quite happy that there is a coverage... I think the internet is a perfect spot for a sport like chess. Those who like classical chess can tune in, and those who don't can ignore it. Personally, I don't think it is a problem that people think chess is boring, I just think it would be awful if a long tradition of world championship matches would be tossed out the window and exchanged for rapid chess, as you've suggested in other posts, just to entertain the average chess.com crowd who is disappointed when they realize that a real chess game takes actually longer than an episode of The Queen's Gambit. As said before, there are a lot of "entertaining" formats available for everyone on youtube. No need to gamify the most important event of the chess world.
I have a hard time sitting in my recliner and concentrating. I cannot begin to imagine sitting on a stage knowing the cameras are rolling and people all over the world are debating my every move. For 4-6 hours. I can barely watch any event televised event for the very reason that i don’t give a hoot about what the talking heads babble on about. Game one appears to be headed for a draw in my extremely novice opinion. Is this what we really want to use to publicize chess?
It is not the main goal of the world championship to publicize chess.
Respectfully disagree with you on this point. if it isn’t to publicize the game, why do it? It could be played in any location or venue. Heck the game could be played in Magnus’s living room and the WCC would remain the WCC.
I think I might have misunderstood "publicize" as English isn't my first language, and thought it implies something along the lines of "popularize". If it just means to make the games accessible to the public I don't disagree.