Btw, the video I just uploaded of me playing 3 0 chess here might qualify for this list.
Top Ten Worst Ways to Promote Chess

OK, just subscribed to Chess Life again and, after reading a bit of it, get the feeling that any thing I come up with in this thread will pale in comparison to their efforts.

OK, just subscribed to Chess Life again and, after reading a bit of it, get the feeling that any thing I come up with in this thread will pale in comparison to their efforts.
I'm a USCF lifetime member and told them to stop sending CL many yrs ago. It's basically an OK beginners mag - period. Do they still offer a membership option with no CL? If not, they should

In defense of CL, sometimes it's useful to toss at wild animals, unless they get enraged at the editorials.

In defense of CL, sometimes it's useful to toss at wild animals, unless they get enraged at the editorials.
Yeah, but how many of us work as lion tamers at the circus?
10 more worst ways to promote chess:
[1.] Boris Ivanov: tell all book release titled "the engine did the cheating; I'm innocent".
[2.] academic paper: explosive chess, Fukushima, Chernobyl and nuclear references to chess in a linguistic context, using the linguistic paradigms of M.A.K. Halliday.
[3.] Monica Lewinsky memoirs: how I used my chess skills to seduce Bill into orgasmic moves.
[4.] John Cleese does the funny walk across a 1 mile square chessboard made of marzipan.
[5.] Borat becomes the chess minister of Kahzakstan.
[6.] Tonya Harding teaches the "art of attack in chess".
[7.] The prize for the next World Chess Champion will be funded by banks in Cyprus.
[8.] Richard Branson creates the first lunar chess championship, to be held on the surface of the moon.
[9.] Eurovision creates a chess song section. Topalov enters and sings :my chess title was flushed away".
[10.] A top-class chess tournament is created with a 1000000000000000000 dollar first prize. The location: Skinwalker Ranch.

#11
"Heeey maaan, you wanna...play some chess?"
"Uh..you know, I'm not really into that sorta thing."
"You dissing me bro?"
"Huh? Nonono, just not into it."
"So you ain't dissing me...you're dissing the GAME!"
"Wait...what're you doing? WHAT ARE YOU DOING?! Get awa...ahhhh!"
*This promotion has been brought to you by CSI*

OK, here's my attempt at coming up with the worst possible way to promote chess.com:
http://www.youtube.com/watch?v=QG12EP1LXdg
What does this guy have?