Why are you complaining about chess?
Try playing go.
There are only three clubs I know of in my entire state.
That's a lot less than the 15-20 chess clubs spread across the fifty mile area.
But, to answer your question, chess is unpopular because of its very nature. It's a thinking game. Thinking is considered a waste of time by mondern man. We would rather have someone else think for us.
Apparently, other board games like Monopoly, Chequers, Scrabble, Poker etc are far more popular.
I am interested to gain some insight as to why?