They don't name it until and unless it becomes popular.
How can you name an opening (I'm serious)
They don't name it until and unless it becomes popular.
In addition to being popular, in most cases the creator doesn't normally name it, though there are exceptions where they get referred to by that given name.
Most are named based on the player(s) that made it popular or from where it was first played
Dear chess.com staff, How can you name an opening (I'm serious) d4 c5 d5 e5 c4 d6 e4 Nf6.
It's my dream to have a name for a opening (I want to calls it Zais Opening.
LG, KnightSacrofise