Reminds me of the "notes about nothing" running gag in the series Seinfeld. Below is loosely a scene from memory from one episode where the character George is pitching a tv series idea to a tv network:
Interviewer Russell: "What is the show about?"
George: "Absolutely nothing."
Russell: "Then why would people watch it?"
George: "...Because it is on tv."
Russell: "Not yet."
"hi" is something