Ads Don't Belong on Chess.com

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Avatar of Eye12Die

seriously annoying.
no, im not paying for a premium account. i feel like 98% of other players would agree.

my first time on chess.com where an ad popped up after i made *one* move, i quit chess.com and went straight to lichess.

Avatar of MRayelABC

you get ads I don´t have that problem

Avatar of catsIover
Bruh ads only happen after the games lol
Avatar of Nick-VG
A lot of people feel this way. Personally, I find it highly ironic that a chess app will actively prevent you from paying chess to show ads with an offer to stop the ads if you give them money. I couldn’t think of a worse way to try to convince someone to become a member. It actually makes me want to never give chess.com another cent. So, I went and cancelled every chess.com subscriptions we had in our household (for the kids) on principle. I’ll gladly switch the kids back when the full screen ads go away. Plus, some of the ads are serving up malware on top of it. It’s a mess.
Avatar of catsIover
Guys I think you are to dramatic cuz like malware isn’t bc of them second of all it happens after the games dummy’s like just play bots with no WiFi or something like stupid you are
Avatar of Eye12Die
i like to play daily games.
each move i make results in an ad.
for a game that heavily involves focus and attention you wouldnt think there would be this problem.

also, when was the last time you bought something because of an ad?
Avatar of HeckinSprout

What do people expect? With tens of millions of active users, how are they suppose to pay for the server costs alone? You can't get something for nothing. Lichess is free and nonprofit, but it's also a fraction of a fraction of the size.

So either give them some money or use the free alternative and stop complaining about it.

Avatar of Phonkrum

Ads fund chess.com, and it needs it. The subscription offers money to pay for ads removed. They are so big they can't have it free and ad-free. A smaller site would mean less users, so less fees and fewer ads needed to cover the fees.

Avatar of Nick-VG
The problem with the ads is that they are full screen and stop your ability to play chess (unless you want to pay to remove them). Prior, ads were transparently delivered and didn’t interfere with or hinder gameplay. So, it’s not just the fact that ads exist. It’s how they’re being delivered
Avatar of naderalmadbooh250

Chess.com has been consistently expanding for more than a decade now… it made and makes a ridiculous amount of money (pure profit) without the adds … just based on its premium subscription model which you were convinced to buy because chess.com was a free platform that you got to know PRIMARILY because it was painlessly free. They’ve become a bigger name in the world of chess than FIDE…. Chess Influencers shower them with praise for their role in “popularizing chess, and serving its community worldwide”, although I’m sure they’re paying them behind the scenes for their endorsement. And why not, I always thought; they’re a good business who cares about creating a community out of chess geeks. I am certain that more people know about chess.com today than there are people who know FIDE exists. 

To ruin your community’s experience and sell your people for ads, is yet another demonstration of the fact that the businesses we know and love, like chess.com, are ultimately money making machines that are inherently greedy. They’d rather wield their popularity’s influence and the fact that all the friends you like to play with are on the platform to squeeze you out of money. They are milking the game, their users, and their reputation when they, in fact, don’t need to - because they were making A LOT of money before the adds. They’d like to make more of course. To tell me that I must pay to enjoy chess is ludicrous. The alternatives are many, and chess is a known and easy product to replicate …. It’s not like they’re running YouTube on their servers. Congratulations on reaching the beginning of the end.

I’ll never use chess.com again even if they reverse course. I might play with friends every now and then but that’s it.

while I was willing to pay them at some point in the future (I pay too much for digital services everywhere) because I genuinely believed (past tense) that their business was an added value to society, I’m certainly not willing now. To Lichess we go… might even code up my own platform…

Avatar of Nick-VG
It doesn’t help that they are full screen ads designed to slow down and inconvenience you so that you’ll pay to remove that inconvenience. When I see Magnus with chess.com logos on his shirt at competitions it makes me wonder if the full screen ads are to designed generate revenue to pay for stuff like this. I can’t imagine he’s putting brand logos on his shirt for free.
Avatar of 1stRaven

Play on your laptop and use adblockers. Simple solution.

Avatar of greengoon99
Lichess
Avatar of hmnotverygood

Interesting, I don't have premium and still no ads

Avatar of aggchess2020

What bothers me is the message "Ads help us grow the game of chess" but this app was doing EVERYTHING perfectly already. The only thing that's "growing" is some rich jerk's bank account now.

Avatar of Phonkrum

@aggchess2020 ima call you egg.

The more people play, the more people post in forums, it all gets stored as data in a server. With maybe 1000 posts daily (daily chess puzzle) and more randomly, cc pays for a LOT of server storage. Many people play a game and it gets stored, then they quit leaving an account forever on the server. A few people pay for premium (and they take up storage after it dies) so some costs are beat down but much of it is from ads.

And they spend a lot to keep computing power, for game analysis/review. Same concept in that it costs money.

Avatar of Phonkrum

Let's just say nobody makes much profit

Avatar of Nick-VG
Pretty sure chess.com is valued at over 1 billion dollars and at least one of the owners has a net worth of 55 million or more. I’d say they’re doing just fine. Do they really need full screen ads designed to annoy you into paying for a membership to remove them? Not even Facebook or another obnoxious companies do this kind of crap. It’s a terrible look for chess.com, and the brand, and the others.
Avatar of Phonkrum

Nick where did you find that? Probably is about profit then. I don't know why much past "it makes a whole lot of money" then. Every ad making a cent or two adds up to a crazy amount daily. I won't check but it is way more than what a membership costs, so ads make more money than memberships.

Avatar of Nick-VG
Phonk: https://fortune.com/2025/10/05/chess-cofounder-danny-rensch-child-prodigy-cult-entrepreneur-millions-players-platform

“Chess.com says it surpassed a $1 billion valuation in 2023 without any venture backers, entirely bootstrapped by the entrepreneurs”