Why are popular players allowed to [speed run]?

Recently speeding have rose and I'm new to it and curious why it's allowed here. Would chess.com not financially make it if it wasn't allowed ? Why even ban players who use engines at this point; just copy off some other sites and allow engines but enforce that players have to make it known its a computer account.

What does "recently speeding have rose" mean?

I am guessing your post is related to speedruns.

People who speedrun without permission can get their accounts closed.

The authorized speedruns done by streamers have all ratings refunded at the end.  No one gets hurt. They are allowed for entertainment purposes.

The irony of your username while defending this lol. It doesn't matter if rating is refunded I've talked to players who agree it still takes the fun out of the game or destroys their momentum like ending impressive win streaks that could have been used to marketable effect like gaining potential students sponsors and invites.

P.S. yes I'm talking about speedruns my phone auto correct is stupid most times.

Chess.com has a ton of bots that can be used for speedrunning and its not like (most) popular streamers even use it in an interesting way (blindfold settings or going over the games after). Chess.com has banned players for moving up the ranks quickly who turned out not to be cheating (even a few GMs!) But then turn around and allow smurfing ??

@justbefair

What do you mean "no one gets hurt"? If I'm a low-rated player and get matched with a GM masquerading as a low-rated player — that's morally equivalent to using an engine (which, rightly so, is called cheating). I'm not sure how and why you say that "no one gets hurt."

I agree with OP, but the reality is that the educational good is more than compensating for the negative effects Jeremy Bentham status. Not that I agree with Bentham. Money seems to agree with Bentham.

there is no educational good because rarely do any speed runners go over the games after. This hasn't even happened to me but im not the type to ignore an issue just cause its not happening to me directly. I never faced a GM and when I finally do I wanna feel all the excitement of knowing what im about to get into. not lose to some random then later fin ou they are a GM, that's robbing me of a special moment. [Most times I play much better knowing what im about to get into as i expect most players do so physiologically smurfing is a bit unfair as well]

I totally agree with @Jklenear. In addition to the frustration it causes (I'm talking about beginner or intermediate players), there is a fundamental sense of lack of honesty about the whole process. For a site that prides itself of going after cheaters (well done, chess.com), it is appalling that they allow (even encourage?) speed runs.