how many moves deep can i think ?
what's the material balance etc ?
is my king in the Queening square of that pawn ?
that's the math i use. the rest is spotting anything that can lead to positional advantages, combinations, won endgames etc, being knowledge-based and style preferences.
Your reward for that erudite answer must surely be a big FISH.
@Stevie, great picture of a cat in scuba gear (above). 

. I think it's pretty easy to value the taste of chocolate ice cream higher than that of vanilla (you prefer one without any effort at all), but much harder to determine what neuron placement and concentrations of neruons (among other things, of course) in our brain makes a person like or dislike a certain type of ice cream more than others.
how many moves deep can i think ?
what's the material balance etc ?
is my king in the Queening square of that pawn ?
that's the math i use. the rest is spotting anything that can lead to positional advantages, combinations, won endgames etc, being knowledge-based and style preferences.