Fide sparks anger for ‘misogynistic’ deal

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Avatar of lighthouse

https://www.theguardian.com/sport/2021/oct/01/fide-sparks-anger-with-gross-breast-enlargement-sponsor-for-womens-chess

Chess governing body derided for ‘misogynistic’ deal

Just came across this in the guardian newpaper !

For a sport that has struggled to attract female players, the news that chess has just agreed the biggest ever sponsorship deal for the women’s game would usually be universally welcomed.

Avatar of NikkiLikeChikki
I wouldn’t go so far as to say I’m offended, but it does make me roll my eyes. If the marketing even hints at playing on my insecurities for having small breasts, I will be pissed.
Avatar of xor_eax_eax05

 Because some people are sensitive snowflakes. Why would it even be "misogynistic"? Those companies exist because women CHOOSE to use them and pay them money. It's not MEN paying for breast enlargement (or reduction). So can an ad for a medical company that perform surgeries on women, for women, be misogynistic? Absolute trash.

Avatar of Ubik42
Women should decide if women are offended or not. Not men.

The company’s decision could well be a desire to improve their own image by promoting cerebral sports.
Avatar of ChampoftheBepoCamp

hmm

Avatar of EscherehcsE
lighthouse wrote:

https://www.theguardian.com/sport/2021/oct/01/fide-sparks-anger-with-gross-breast-enlargement-sponsor-for-womens-chess

Chess governing body derided for ‘misogynistic’ deal

Just came across this in the guardian newpaper !

For a sport that has struggled to attract female players, the news that chess has just agreed the biggest ever sponsorship deal for the women’s game would usually be universally welcomed.

Are you suggesting that Fide be given the booby prize?

Avatar of StormCentre3

Surely a male enhancement sponsor will be coming soon !

After all … chess is not about who has the biggest brain but who has the biggest ….

Avatar of Duckfest

A breast enlargement company decided to sponsor the male dominated world of chess, wow. Maybe they needed a smarter demographic, lol. Their marketing director must be high.

Avatar of greghunt
Ubik42 wrote:
Women should decide if women are offended or not. Not men.

The company’s decision could well be a desire to improve their own image by promoting cerebral sports.

having read the article, it appears that some women chess players are indeed offended.  The idea that a breast implant manufacturer might want to be known for "cerebral sports" is a bit novel I must say.  On the other hand, FIDE is not exactly rich (the treatment of Donations and Sponsorship in the audited accounts is inconsistent year to year which is odd) and they have to take what they can get, which has led to similar optics problems in the past.

Avatar of NikkiLikeChikki
It’s not being a snowflake when you’re constantly made to feel less of a woman if you have a flat chest, and these companies know that. You gotta wonder if FIDE would accept a sponsor that enlarged tiny penises.
Avatar of lighthouse
greghunt wrote:
Ubik42 wrote:
Women should decide if women are offended or not. Not men.

The company’s decision could well be a desire to improve their own image by promoting cerebral sports.

having read the article, it appears that some women chess players are indeed offended.  The idea that a breast implant manufacturer might want to be known for "cerebral sports" is a bit novel I must say.  On the other hand, FIDE is not exactly rich (the treatment of Donations and Sponsorship in the audited accounts is inconsistent year to year which is odd) and they have to take what they can get, which has led to similar optics problems in the past.

Greg , Was thinking chess is a transgender game ! the pawn  becoming a Queen ,wink.png

Avatar of brianchesscake

chess is almost typed chest after all

Avatar of Duckfest

Stafford gambit, double ff, coincidence?

 

A to F file, how have we missed this?

Avatar of EscherehcsE
NikkiLikeChikki wrote:
It’s not being a snowflake when you’re constantly made to feel less of a woman if you have a flat chest, and these companies know that. You gotta wonder if FIDE would accept a sponsor that enlarged tiny p*nises.

I'm guessing that will be in 2023...

Avatar of greghunt
lighthouse wrote:
 

Greg , Was thinking chess is a transgender game ! the pawn  becoming a Queen ,

Not necessarily transgender, I've known queens of all possible genders.   

Avatar of blueemu
rich wrote:

What do women's breasts have to do with the game of chess ? What's coming next, the breast defence, the breast gambit, the breast attack ? 

Hey! You moved your Pawn!

Avatar of Immaculate_Slayer

There is this movement of ignorant brutes calling everyone snowflakes and ignoring logic. I wouldn't have trouble being a snowflake, I mean, they're kind of cute

Avatar of Contenchess

Liberals are not cute.

Avatar of greghunt

Can we not have american politics dragged into this?  It just reduces the IQ of everyone exposed to it.  

Avatar of EscherehcsE
greghunt wrote:

Can we not have american politics dragged into this?  It just reduces the IQ of everyone exposed to it.  

?? Did someone delete a post that I didn't see?