Fide sparks anger for ‘misogynistic’ deal

Because some people are sensitive snowflakes. Why would it even be "misogynistic"? Those companies exist because women CHOOSE to use them and pay them money. It's not MEN paying for breast enlargement (or reduction). So can an ad for a medical company that perform surgeries on women, for women, be misogynistic? Absolute trash.

The company’s decision could well be a desire to improve their own image by promoting cerebral sports.

Chess governing body derided for ‘misogynistic’ deal
Just came across this in the guardian newpaper !
For a sport that has struggled to attract female players, the news that chess has just agreed the biggest ever sponsorship deal for the women’s game would usually be universally welcomed.
Are you suggesting that Fide be given the booby prize?

Surely a male enhancement sponsor will be coming soon !
After all … chess is not about who has the biggest brain but who has the biggest ….

A breast enlargement company decided to sponsor the male dominated world of chess, wow. Maybe they needed a smarter demographic, lol. Their marketing director must be high.

The company’s decision could well be a desire to improve their own image by promoting cerebral sports.
having read the article, it appears that some women chess players are indeed offended. The idea that a breast implant manufacturer might want to be known for "cerebral sports" is a bit novel I must say. On the other hand, FIDE is not exactly rich (the treatment of Donations and Sponsorship in the audited accounts is inconsistent year to year which is odd) and they have to take what they can get, which has led to similar optics problems in the past.


The company’s decision could well be a desire to improve their own image by promoting cerebral sports.
having read the article, it appears that some women chess players are indeed offended. The idea that a breast implant manufacturer might want to be known for "cerebral sports" is a bit novel I must say. On the other hand, FIDE is not exactly rich (the treatment of Donations and Sponsorship in the audited accounts is inconsistent year to year which is odd) and they have to take what they can get, which has led to similar optics problems in the past.
Greg , Was thinking chess is a transgender game ! the pawn becoming a Queen ,

I'm guessing that will be in 2023...

Greg , Was thinking chess is a transgender game ! the pawn becoming a Queen ,
Not necessarily transgender, I've known queens of all possible genders.

What do women's breasts have to do with the game of chess ? What's coming next, the breast defence, the breast gambit, the breast attack ?
Hey! You moved your Pawn!

There is this movement of ignorant brutes calling everyone snowflakes and ignoring logic. I wouldn't have trouble being a snowflake, I mean, they're kind of cute
https://www.theguardian.com/sport/2021/oct/01/fide-sparks-anger-with-gross-breast-enlargement-sponsor-for-womens-chess
Chess governing body derided for ‘misogynistic’ deal
Just came across this in the guardian newpaper !
For a sport that has struggled to attract female players, the news that chess has just agreed the biggest ever sponsorship deal for the women’s game would usually be universally welcomed.