he point I was trying to make was chess.com could integrate the ads, serving them up from chess.com addresses, just like they do for every other image that gets displayed, in a manner that would make it hard they would be blocked. How crazy is that idea?
Very crazy.
But as you might have noticed that's not practical. Images are not served up from chess.com either but from images.chesscomfiles.com, which, in turn, is using CDNetworks (correct me if I'm wrong).

I don't mind ads in my newspaper or magazines. Those won't own my computer with malware.