Maybe Add a section entitled Recommended (along with most popular and such) which would have variant(s) chess.com would want to promote or think are the most likely to get new players. The goal would be, for new players, to limit their choices, and get them started on the variants most likely to get them interested. And then they can branch out. Secondly, perhaps have, for established variants, an prominent, "normal" que. Based on the same logic. Third, for established games, perhaps have a 300 above below cue, though high rated players might make this hard, so new players won't start off and get destroyed. Thank you for considering my suggestions. Caleb